The COVID-19 pandemic has affected the performance of various companies. One of them is a private insurance company, Prudential. For safety, the government declared Large-Scale Social Restrictions (PSBB) because of the pandemic. It made Prudential cannot meet face-to-face with its prospective customers, causing a decrease in income. With the all-digital era, Prudential continues to develop and create in order to improve the quality of its services with an application called PRUCekatan with an integrated system, making it easier for prospective customers and customers to realize their needs. This case study takes you to learn the power of leadership and teamwork for the future of a company in the middle of hard times. -
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